Tone of Voice
The tone of voice is the way we tell our users how we feel about our message, and it will influence how they’ll feel about our message, too.
Why you should have one?
To create a connection with the public
Be a step ahead of the competition
Communicate who you are
Define your tone of voice
You don't need to go extreme. Start defining levels of how much serious or funny you would like to be. The four primary tone-of-voice dimensions are formal vs casual, funny vs serious, respectful vs irreverent, enthusiastic vs matter-of-fact.
Define personas, who they are and how they talk. Your tone of voice should be a reflection of your audience to create a connection between business-customer.
Just like colours communicate different messages, fonts too. Typography is used to communicate the tone of voice, personality and mood.
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