Overview

Tone of Voice

Tone of Voice, what is it and how to communicate effectively with your audience.
Design
May 5, 2021
Tone of Voice

The tone of voice is the way we tell our users how we feel about our message, and it will influence how they’ll feel about our message, too.

Concept

Why you should have one?
To create a connection with the public
Consistency
Be a step ahead of the competition
Authenticity
Communicate who you are

Define your tone of voice

You don't need to go extreme. Start defining levels of how much serious or funny you would like to be. The four primary tone-of-voice dimensions are formal vs casual, funny vs serious, respectful vs irreverent, enthusiastic vs matter-of-fact.

Tone of Voice Dimensions

Define personas, who they are and how they talk. Your tone of voice should be a reflection of your audience to create a connection between business-customer.

Just like colours communicate different messages, fonts too. Typography is used to communicate the tone of voice, personality and mood.

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