Website autonomy

Empower your design and marketing team to update their site without relying on developers
Web Design
July 2, 2021

Do you have to rely on engineers to update your website? Quick website adjustments are taking forever?

Empower your design and marketing team to update their site without relying on engineers! 🙌

Recently, MURAL, a digital workspace, moved to Webflow and they share their experience with the public. The team has improved the website performance with an increase of 37% in self-serve revenue and a 2x free trial conversion rate increase since the migration to webflow.

Before webflow the team relied on engineers to update copy and small adjustments.

Simple copy changes that should take minutes to implement took days, and bigger projects took weeks — if not months — to get live.

— David Chin, Design Strategist, MURAL

Now to publish new content is easier to get feedback and make adjustments all in the same week.

Now when we publish new content we can get feedback and make adjustments all in the same week, without relying on any external teams.

— David Chin, Design Strategist, MURAL

Reference: (Webflow Blog, 2021)

Authors

Nic van Rooy
Creative Lead