What are interactive ads?
Interactive ads invite consumers to physically engage with the ad in an immersive way, turning traditional advertising into an activity. They are a great way for marketers to engage with consumers directly, encouraging them to act, rather than passively view an ad or ignore it altogether:
This form of marketing captures your audience's attention, delights them, and creatively presents your product or service.
Types of Interactive ads:
Interactive videos could be interesting videos with a CTA, multiple choice questions or even an immersive video.
Quizzes, surveys, and polls are a fun way to get visitors to interact with your site — and you can create them for just about any topic. Buzzfeed has excelled in this area, but it’s not uncommon to see them used for
Personalized content: From addressing customers by name in email to curating specific ads targeted at their individual needs.
Interactive storytelling uses infographics, gifs, video, clickable maps, charts, and other visual aids to help break up text and keep readers from getting burnt-out or bored.
Calculators: While calculators don’t sound super interesting, they are incredibly useful for organizations that want to showcase data.
Interactive marketing offers several advantages, including:
Boosted Conversion Rates
Interactive marketing gives potential customers the chance to make a purchase immediately. For example, including a call-to-action at points of purchases is a common, effective interactive marketing tactic. I'm sure you've seen buttons during digital ads that say "purchase now" or different points on a website that include an "add to cart" button.
Increased Audience Engagement
Delighting your audience is the key to engaging it — that's why tactics like online quizzes, personalized content, and interactive videos are so helpful. It gives audiences a unique experience that makes interacting with your business fun. If your audience is having fun, they're more likely to stay loyal to and potentially evangelize your company.
You can easily and quickly gauge how your audience feels about your company through tactics like quizzes and polls. Is your website easily navigable? Do your products meet expectations? Are there any areas that need improvement? With interactive marketing, you can better connect to your audience and allow their voices to be heard so you can see what works and what doesn't.
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