What is experience design?

What is experience design?
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It's all about people!
By staying in touch with how people think and feel, you can put your customers at the heart of the experience design process by understanding their needs, values, actions, problems, behaviours and actions.

Customer Journey
Experience design considers every aspect of the customer journey as an opportunity to engage and provide value.
Focus on the "why” of your offering and deliver the experience that truly has an impact.

A collaborative process
Experience Design is an iterative, collaborative, and measurable process.

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