Let’s be real—people trust people more than brands. No matter how polished your company’s LinkedIn page looks, it can’t compete with the authenticity, expertise, and personal touch of an actual employee sharing their thoughts.

And guess what? The numbers back it up.

- Employee-shared content gets 8x more engagement than company posts.
- Posts from employees have 2x the click-through rate compared to posts from a corporate page.

Big brands like Microsoft, HubSpot, Google and Salesforce have figured this out. They actively encourage their employees to be brand advocates, empowering them to share insights and experiences that turn every LinkedIn post into a trust-building, engagement-driving machine.

Why? Because Employees Are the Ultimate Growth Hack.

When an employee shares a post, it:
- Feels genuine and relatable—not corporate fluff.
- Expands your brand’s reach without spending a dime on ads.
- Drives more engagement, clicks, and leads because it’s coming from a trusted voice.

And yet, most companies still underestimate the power of employee influencers.

How Human Digital Is Already Leading the Charge

At HD, we’re not just talking about employee influence—we’re living it.

Our CEO, Ben, along with Juvi and Scott from our team, are already making waves on LinkedIn—sharing industry insights, behind-the-scenes stories, and thought leadership that drives real conversations and engagement.

And here’s the key: HD isn’t just letting this happen organically—we’re amplifying it. When employees post valuable content, we reshare it on the company page, boosting its impact even further.

But this is just the beginning.

5 Ways Your Company Can Build a Culture of Employee Influence

If you want to supercharge your brand’s visibility and credibility, you need to empower your employees to become thought leaders. Here’s how:

1. Make Thought Leadership Part of Your Culture

Encourage employees to share real, human, insightful content—not just corporate talking points. Some killer post ideas:

• “One thing I wish I knew about B2B marketing when I started…”
• A behind-the-scenes look at a project or campaign
• A hot take on an industry trend
• Client success stories that showcase real impact
• Event recaps with key learnings

The key? Authenticity. People engage with personal perspectives—not overly polished, corporate-sounding content.

 2. Make It Easy: Create a “Content Sync” System

A lot of employees want to post, but they don’t know what to say. That’s why a 15-minute weekly sync to brainstorm content ideas can make all the difference.

It’s simple: talk about the cool things your team is already doing, and turn those conversations into posts.

3. Track What Works & Double Down

Not all posts perform equally. That’s why measuring engagement is key.

Look at:
- Which topics resonate the most?
- What formats get the best engagement (text, video, carousels)?
- Which employees are driving the most visibility?

Once you know what works, do more of it.

4. Use LinkedIn’s Employee Advocacy Tools

Want to scale this across your company? LinkedIn’s Employee Advocacy features make it easy for teams to share company content, boosting organic reach without forcing them to reinvent the wheel.

5. Amplify Employee Thought Leadership with Paid Promotion

Some employee posts perform exceptionally well—why not take them even further?

By putting ad spend behind high-performing employee thought leadership posts, you can maximize reach, engagement, and impact beyond organic limits.

- ABB’s Human Digital Thought Leadership Strategy is a great example. As shown in the image above, employee posts consistently outperform company posts in engagement. By amplifying these posts with targeted paid campaigns, ABB extended their reach to key industry professionals—driving more reactions, comments, and visibility.

- How Human Digital Can Help:
At Human Digital, we specialize in thought-leadership paid campaigns that take your best-performing employee posts and strategically promote them to the right audience. Whether it’s industry decision-makers, potential clients, or key stakeholders, we help ensure your employees’ voices are heard at scale.

Why This Works:
- Boosts the visibility of authentic, trusted voices
- Increases engagement with industry professionals
- Positions your employees as recognized thought leaders
- Drives more meaningful interactions and brand credibility

Your employees are already creating powerful content—let’s make sure the right people see it. 

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The Bottom Line

The era of faceless corporate marketing is over. Your brand’s biggest untapped marketing asset is your people—and the companies that empower their employees to build influence will dominate.

So the question is: Are you activating your employees or leaving massive brand impact on the table?

The time to act is NOW.